Small Business Branding

Sitting tall at the peak of Granville Street is a boutique accounting firm founded by three partners who share the same end goal: providing excellent tax services to their clients. What started as an individual firm grew into a partnership, quickly prompting a branding refresh. Their shared mission—to empower small businesses with creative and innovative accounting solutions while fostering growth and success—resonated with me as I set out to design a logo that embodies that vision.

The logo features a dark blue sloped triangle, symbolizing the journey to success, accompanied by a lighter blue circle at the peak, representing achievement and empowerment. The shadow of the peak creates negative space within the circle, where the firm’s commitment lies—symbolizing the guidance and support they provide to their clients on their path to success.

Dated July 2024